Built by Independents for Independents

Dr. Michael Toups founded Vision Trends nearly 20 years ago with his, now-retired, long-time friend and business partner: Dr. Douglas Inns. They believed the doctor is the best person to make decisions regarding their patients' care, not a buying group or private equity firm.

Over the years, our passion has driven us to empower the success of independent optometry by creating practical solutions, building industry partnerships and delivering the power of choice to the independent. Every practice is unique, every patient deserves personalized care and Vision Trends is here to help the independent increase profitability while ensuring high-quality patient care.